Why Destination Marketers Should Take This Course

Unlock the full potential of your tourism ambassador program with our comprehensive course. Discover how to:

  • Set Transformative Goals: Develop clear objectives that drive real-world impact and enhance ambassador effectiveness.

  • Engage and Motivate: Use proven strategies to keep participants interested and inspired throughout the training.

  • Ensure Accessibility: Design training that meets diverse needs and learning preferences, maximizing reach and impact.

  • Measure Success: Utilize key metrics to evaluate and refine your program, ensuring continuous improvement and success.

Course curriculum

    1. Meet Your Instructor

    2. Welcome Survey

    3. Goals And Objectives

    4. Value & Purpose of Ambassador Programs

    5. Case Study: Nashville's Music City Platinum Ambassador

    6. Request a One-on-one

    1. Identifying Your Ideal Tourism Ambassadors

    2. Finding And Sourcing Your Tourism Ambassadors

    3. Discussion: Who Are Your Ambassadors

    1. T.E.A. Criteria for Great Courses

    1. What are Transformative Goals?

    2. Examples of Transformations

    3. Understanding Transformations

    4. Implementing Transformative Goals

    5. Define Your Transformative Goals

    1. What is Engagement and Why Does It Matter

    2. Ways to Increase Engagement

    3. Excel at Engagement

    1. What Does Accessibility Mean?

    2. Education With Empathy

    3. Applied Empathy

    4. Identify Accessibility

About this course

  • $39.95
  • 36 lessons
  • 0.5 hours of video content

Some of Our Ambassador Partners

These are just a few of the organizations working with us to engage, inspire, and empower their stakeholders.

Instructor

Stephen Ekstrom

CEO & Co-founder at The Nonprofit Tourism Academy

Stephen Ekstrom is the embodiment of a passionate lifelong learner and a seasoned professional in the tourism industry, serving as the CEO and co-founder of the nonprofit Tourism Academy | tourismacademy.org. With over 25 years of experience, he has cultivated a deep understanding of tourism development and education, driven by his commitment to advancing the industry and fostering sustainable economies. Stephen's insatiable curiosity and love for knowledge have led him to be a proud nerd, constantly seeking to expand his expertise and share his insights with others. Alongside his faithful furry companions, Rudy and Marjorie, he embraces the digital nomad lifestyle, traversing the globe and immersing himself in diverse cultures. A dedicated advocate for continuous improvement, Stephen is a professional member of the Association for Talent Development, a member of Skal International, and holds prestigious certifications in Inclusive and Ethical Leadership from USF and Sustainable Business Strategy from Harvard Business School.

Discover your potential, starting today

Enroll today